- Global research looks at the human side of the metaverse -
- Metaverse discussions about creating virtual worlds consume the plans of many fashion, automotive and retail brands. However, the human side of consumer activities in the metaverse have not been a significant part of the dialogue. A global study by Momentum Worldwide, metaverse partners to the American Association of Advertising Agencies (4As), found that 80% of people feel more included in the metaverse than in real life . Consumers are now looking to the metaverse to fill three core aspects of life— inspiration, individuality and inclusion .
More than $120 billion * has been invested in building out metaverse technology and infrastructure in 2022 to take advantage of the nearly three-quarters of consumers worldwide (71%) who promise to focus more on their mental wellbeing and are flocking to the metaverse to seek inspiration, be themselves, and connect with others more positively and inclusively. Exponential growth and adoption of marketing technologies led to the metaverse, but the impact these technologies have on people must be a key consideration for a brand's metaverse strategy.
Consumers have joined virtual platforms to have fun, be challenged, find inspiration and connect with others. Global research has shown that:
· 80% of consumers find the metaverse to be a much more inclusive place · 63% had no idea they had been in the metaverse all this time · 85% like that they can change their appearance as they desire · 79% say their friends within the space accept them for who they are rather than what they look like
Jason Alan Snyder , global chief technology officer, Momentum Worldwide, comments, "The metaverse is a combinatorial innovation of complex technologies. Until recently, the combined technologies that form metaverse experiences were costly to deploy and consume and, therefore, not practical. The practice of combining these technologies has matured, deployment costs are reduced and metaverse experiences are broadly available, so consumer adoption is saturating. Brands are adopting the metaverse at scale too. Now we are learning how people behave and feel in the metaverse as we remove the barriers to entry. One particularly interesting area is the relationship between identity and personality."
"Metaverse identity is an extension of our many identities in the real world. We are accustomed to constructing pseudo-identities for ourselves at work, in our personal lives with friends and family, and on social media. Brands are learning that identity and personality are two different things and not always interlinked. Understanding what consumers want from the metaverse, their behaviours and motivations to fulfil happiness, find escapism and seek inclusion are vital for guiding how brands and businesses should behave. It's imperative that brands understand when they can or should violate expectations about identity and personality. The new opportunity is to help brands navigate the friction between identity and personality in the metaverse."
Helen Mumford Sole , well-known happiness coach and thought leader in digital transformation, says, "Whilst we are not even close to fully understanding the impact of the metaverse, this research is important because it shows the positive potential of the technology. When many people are struggling with their happiness, it seems that they are finding new ways of experiencing belonging and community in the metaverse. In the analogue world, these are significant contributors to happiness."
Chick Foxgrover, 4A's, EVP, creative technology & innovation , says, "At the 4A's, we've been following the industry's interest and excitement in the metaverse—this dramatic extension of human experience and interaction. We're thrilled to support Momentum's ground-breaking research into people's attitudes and expectations of the metaverse. Now we have a deeper sense of how and when people will embrace these rapidly changing new worlds. This work will become essential data for every brand and creative business hoping to design, build and participate meaningfully in the metaverse."
Elena Klau, global chief strategy & analytics officer at Momentum Worldwide , adds, "The metaverse has been a word that has been catapulted into focus, but it means different things to different people. Only by understanding what people want from the space and how they are using it can we really know how best to create meaningful, long-term experiences that meet people's desires for inspiration, individuality and inclusion. The potential is vast."
The global research was conducted using quantitative and qualitative methods of 4,500 participants from seven countries: Canada , Japan , MENA, Mexico , Spain , the UK and the US.
* https://www.mckinsey.com/about-us/new-at-mckinsey-blog/meet-the-metaverse-creating-real-value-in-a-virtual-world
Momentum Worldwide is the world's first global experiential advertising agency. Built on the simple truth that it's not what brands say; it's what they do that matters. Momentum delivers total brand experiences by blending creativity, technology, strategy, insights and flawless execution. The agency has concurrently been named Best Sports Marketing Agency, Best Experiential Agency, Best Place to Work, Agency of the Year and Most Honored Marketing Agency by multiple outlets and award shows around the world, including the Industry Craft Grand Prix at Cannes and Best Approach to D&I at The Drum Agency Business Awards. Momentum Worldwide has been awarded two of the world's leading certifications for sustainability, ISO 14001 and ISO 20121, and are the first global agency to use TRACE, a real-time carbon impact tool for physical and virtual experiences.
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East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.
Watch the launch trailer here .
" The Office: Somehow We Manage offers players the chance to immerse themselves in iconic moments from the series and connect with their favorite characters like never before," said Darcy Taylor , Chief Executive Officer of ESGG. "Fans of The Office will absolutely feel the nostalgia through this new game."
" The Office: Somehow We Manage reimagines the cast as vibrant, animated characters for the first time, bringing a fresh new experience to The Office fans everywhere," said Jim Molinets , SVP of Production, Universal Games and Digital Platforms. "The game will transport players into well-known and hilarious episodes that have resonated with so many over the years and let them 'clock in' even more time with their favorite Dundler Mifflin employees."
The Office: Somehow We Manage will allow fans to relive memorable moments from the show like they've never seen them before - animated, all while tapping their way to record profits to save the Scranton Branch from downsizing. Featuring accessible gameplay for all types of players, this narrative idle tapper will give players the chance to unlock and upgrade iconic characters and their desks all the while participating in monthly special events for additional in-game rewards.
COLLECT ICONIC CHARACTERS IN GAME Tap, upgrade, and build desks for favorite characters from the hit NBC comedy The Office , including Prison Mike, Farmer Dwight, Pretzel Day Stanley, and of course, Three Hole Punch Jim, all appearing in animated form for the first time.
RELIVE MEMORABLE EPISODES FROM THE OFFICE [U.S.] Click through memorable episodes in this free-to-play game, like "The Dundies" and "Dinner Party." Take a seat in Michael's office, get in line for Pretzel Day, or spend the weekend at Schrute Farms. Oh, and watch out for Kevin's famous chili! Additional episodes from all nine seasons of the show will be added to the game on a regular basis.
SPECIAL EVENTS In-game events will introduce new versions of characters and more memorable moments, along with weekly and monthly special events inspired by elements from the show.
EARN IN-GAME REWARDS TO KEEP THE BRANCH AFLOAT Manage Dunder Mifflin Scranton with the help of the whole branch! Get new leads and tap away as the in-game rewards start rolling in. Just make sure Michael doesn't spend the surplus on a new plasma TV!
Players can now run the world's best mid-size regional paper company branch in The Office: Somehow We Manage , available now on iOS and Android.
Visual assets for the game, including key art and logos, can be found in the online press kit .
ABOUT EAST SIDE GAMES GROUP
East Side Games Group (formerly operating under the name "LEAF Mobile Inc.") is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio groups entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: Archer: Danger Phone, Bud Farm Idle Tycoon, Cheech & Chong Bud Farm , The Goldbergs: Back to the 80s, It's Always Sunny: The Gang Goes Mobile and Trailer Park Boys Grea$y Money , RuPaul's Drag Race Superstar and T he Office: Somehow We Manage .
We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit: www.eastsidegamesgroup.com and join our online communities at LinkedIn , Twitter , Facebook , and Instagram .
Additional information about the Company continues to be available under its legal name, LEAF Mobile Inc., at www.sedar.com .
ABOUT NBC'S THE OFFICE
Produced by Universal Television in association with Deedle-Dee Productions and Reveille Productions, The Office is a groundbreaking mockumentary television series that follows the daily lives of the employees of the Scranton branch of Dunder Mifflin, a fictional paper company. All nine seasons of the Emmy® Award-winning series are available exclusively on Peacock.
Peacock is NBCUniversal's streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood's biggest studios. In addition, Peacock taps into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language and reality. NBCUniversal is a subsidiary of Comcast Corporation.
ABOUT UNIVERSAL GAMES AND DIGITAL PLATFORMS
Universal's Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. The company's extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com .
Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the proposed transactions described herein. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. These forward-looking statements reflect management's current views and are based on certain expectations, estimates and assumptions which may prove to be incorrect. A number of risks and uncertainties could cause our actual results to differ materially from those expressed or implied by the forward-looking statements, including factors beyond the Company's control. These forward-looking statements are made as of the date of this news release.
SOURCE East Side Games Group
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And a Special New Summer Update for My Talking Angela 2
Outfit7 today announced the release of its brand new song and music video, true friendship and supports the company's big summer update for the My Talking Angela 2 mobile game .
"Shine Together". Starring its superstar character, Talking Angela, the anthem is a celebration of "My Talking Angela 2 was the most downloaded game worldwide when it was launched in summer 2021 and it's one of our most successful game launches to date," said Helder Lopes , Head of R&D and VP of Design and Animation at Outfit7. "To celebrate its first anniversary, we wanted to treat our players to something extra special. The game update and the music video give them all-new ways to connect with Angela and express their own special talents."
With catchy lyrics and compelling dance moves, "Shine Together" captures the BFF spirit fans have come to know and love in My Talking Angela 2. The music video's dynamic 3D animated visuals open up the world of the game like never before, inviting players to dance and sing along with their new best friend.
The new game update builds on the summer fun, offering seasonal outfits, decorations, and stickers – plus the exciting debut of the Talent Show activity. Players can help Angela perform and if the adorable panel of pet judges like what they see, there are exclusive rewards to unlock. They're also encouraged to unleash their creativity and earn rewards in the glittery new jewelry-making activity.
To let your talents shine with Talking Angela this summer, you can watch the music video on YouTube and get the new My Talking Angela 2 update .
ABOUT OUTFIT7: Outfit7 Limited is a dynamic force in mobile gaming, reaching a global audience of billions with its award-winning games. Powered by creativity and industry-leading expertise, the company's talented international team of over 350 people pushes the boundaries of the possible every day. Outfit7's 20+ games have now been downloaded worldwide over 18 billion times and up to 470 million fans play with them every month. Its portfolio also includes numerous chart-topping animated series, theme parks, and a licensing program. You can find more information at www.outfit7.com .
Photo - https://mma.prnewswire.com/media/1855804/Outfit7.jpg
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- KLab Inc., a leader in online mobile games, announced that its head-to-head football simulation game Captain Tsubasa: Dream Team will have a collaboration with the J.League. Starting Friday, July 8th new players wearing the official J.League kits for the 2022 season will appear in the game. In addition, various in-game campaigns will be held to celebrate the collaboration. See the original press release ( https:www.klab.comenpress ) for more information.
Players who were part of the J.League in the original Captain Tsubasa story will appear in Captain Tsubasa: Dream Team wearing the official J.League kits for the 2022 seaso n.
The campaign will feature a login bonus, daily scenarios, event missions, and more so be sure to check out the in-game notifications for more information.
Taro Misaki , Takeshi Kishida , Hayato Igawa , Kazuki Sorimachi wearing J.LEAGUE official kits debut as new players in this Transfe r. This is a Step-Up Transfer where 1 new SSR player is guaranteed on Step 5.
Home, away, and keeper kits for 18 teams from the 2022 Meiji Yasuda J1 League are now available in the Dreamball Exchange .
Overview of Captain Tsubasa: Dream Team
Global (Excludes Japan and Mainland China)
https://www.tsubasa-dreamteam.com/en
https://www.facebook.com/tsubasaDTen
https://www.youtube.com/channel/UCTgOPO7kIQ35YzB7SBIQoWQ/
©Yoichi Takahashi/SHUEISHA/TV TOKYO/ENOKIFILM
App Store : https://itunes.apple.com/app/id1293738123
Google Play: https://play.google.com/store/apps/details?id=com.klab.captain283.global
AppGallery: https://appgallery.huawei.com/#/app/C105375049
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KLab Inc., a leader in online mobile games, announced that its hit 3D action game Bleach: Brave Souls currently available on smartphones, PC, and PlayStation 4, is gearing up for its 7th anniversary on July 23rd with the 7th Anniversary Bankai Live broadcast on Sunday, July 17th from 8:00 pm (JSTUTC+9). See the original press release ( https:www.klab.comenpress ) for more details.
This special live broadcast will feature Yoshiyuki Hirai from America Zarigani, a popular comedy duo based in Japan , as MC. It also features an impressive display of talent s from the Bleach anime series, including Masakazu Morita , the voice of Ichigo Kurosaki, Ryotaro Okiayu, the voice of Byakuya Kuchiki, Noriaki Sugiyama , the voice of Uryu Ishida, and Fumiko Orikasa , the voice of Rukia Kuchiki.
There will be a variety of special corners with the latest in-game news and more so be sure to check out. In addition, there will be more information about the 7th anniversary 7 campaigns celebration and updates to improve the quality of gameplay.
Bankai Livestream URLs YouTube Live: (EN) https://youtu.be/nq0aZgrb6kI (JP) https://youtu.be/UaitEyhumLU
Twitter Live: (EN) https://twitter.com/bleachbrs_en (JP) https://twitter.com/Bleach_BS
Facebook Live (EN Only): https://www.facebook.com/BleachBS.en/
EN: Japanese audio with English commentary. JP: Japanese audio only.
Overview of Bleach: Brave Souls
Windows 8, Windows 8.1, Windows 10 (64-bit OS Required)
Windows 7+ (34-bit/64-bit OS) *Not compatible with Mac/Linux. *The game might not run on some computers.
https://www.bleach-bravesouls.com/en/
https://www.facebook.com/BleachBS.en
https://www.youtube.com/channel/UC1QJ4uNQeijEx0jlo4nqauA
https://discord.com/invite/bleachbravesouls
© Tite Kubo/Shueisha, TV TOKYO, dentsu, Pierrot © KLabGames
App Store : https://itunes.apple.com/app/id1003168863 Google Play: https://play.google.com/store/apps/details?id=com.klab.bleach Steam: https://store.steampowered.com/app/1201240/BLEACH_Brave_Souls PlayStation Store: https://store.playstation.com/concept/10002097
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The gaming industry faced a fresh round of layoffs from two prominent companies in the space.
The new layoffs are affecting hundreds of workers amid the two companies: Niantic, the game maker behind the smash Pokémon Go hit and Unity Software (NYSE:U), the firm overseeing the ubiquitous game engine allowing developers to create new games.
Here the Investing News Network (INN) offers a recap of June highlights in the gaming market.
Unity is letting go of “hundreds of staffers” according to a report from video game site Kotaku.
“Sources tell Kotaku that pretty much every corner of the company has taken some sort of hit, though there’s a concentration in the AI and engineering departments,” the report indicated.
In its most recent quarterly financial report, Unity shared its revenue was up year-over-year by 36 percent for a total of US$320.1 million. The firm proceeded to see its share price struggle due to gloomy outlook for the next quarter.
As for its full 2021 period the firm reported increasing net losses of US$531.7 million.
The company issued a statement saying the layoffs were connected to a “continued planning process” in which it “decided to realign some of our resources to better drive focus and support our long-term growth."
According to the Kotaku report Unity CEO John Riccitiello told employees recently no layoffs would be seen and that the company wasn’t in financial trouble.
Niantic is suffering some losses and a change in plans for new games. The developer behind the massively popular Pokemon Go phenomenon is not seeing its brightest days.
The firm confirmed it let go of four percent of its workforce, representing approximately 90 jobs.
A report from Bloomberg indicated CEO John Hanke sent an email to staff indicating the layoff represented another way for the firm to “further streamline our operations in order to best position the company to weather any economic storms that may lie ahead.”
Hanke said the firm was “facing a time of economic turmoil.” Alongside these cost saving measurements the company is canceling four upcoming games for the augmented reality (AR) game maker.
Despite the success of Pokémon Go Niantic hasn’t been able to see that success with other games, even ones with big brand attachment, such as Harry Potter.
“We recently decided to stop production on some projects and reduce our workforce by about 8 percent to focus on our key priorities,” a spokesperson said according to Bloomberg. “We are grateful for the contributions of those leaving Niantic and we are supporting them through this difficult transition.”
Layoffs are hardly a good situation for a company or the workforce supporting and industry, especially while the uncertainties of Covid continue to present a challenge.
One silver lining of layoffs in gaming is that the industry is ripe with investment across the board and as new studios keep appearing left and right talent is sure to be in demand.
Layoffs affect more than a company's bottom line. But talent is set to ultimately flourish in the gaming industry.
Don’t forget to follow us @INN_Technology for real-time news updates!
Securities Disclosure: I, Bryan Mc Govern, hold no direct investment interest in any company mentioned in this article.
Editorial Disclosure: The Investing News Network does not guarantee the accuracy or thoroughness of the information reported in the interviews it conducts. The opinions expressed in these interviews do not reflect the opinions of the Investing News Network and do not constitute investment advice. All readers are encouraged to perform their own due diligence.
Portable gaming levels up with the new wireless mobile gaming controller, featuring two mappable buttons, wireless battery boost, and more .
PowerA, a leader in enhancing interactive entertainment with officially licensed gaming accessories, today announced the availability of the MOGA XP7-X Plus, the newest controller in their popular mobile and cloud gaming line. The XP7-X Plus delivers precision gameplay on PC and mobile devices. Featuring an integrated charge-while-you-play wireless power bank, two mappable Advanced Gaming Buttons, and a detachable playstand for Tabletop mode, the versatile XP7-X Plus is now the preeminent controller for serious gamers-on-the-go. Designed for Xbox, the XP7-X Plus is engineered to extend and expand the Game Pass Ultimate experience on Mobile and PC platforms.
The MOGA XP7-X Plus is available for purchase now at PowerA.com and Amazon.
Play Your Way™ Staying true to PowerA's mantra of "Play Your Way", the MOGA XP7-X Plus boasts an ergonomic design, allowing users to game in comfort while playing in one of two ways. Handheld mode puts a cinematic gaming experience in users' hands. The telescoping center section is compatible with phones as large as 7.13in. (18.1cm). In Tabletop mode, a thoughtfully integrated playstand that supports phones and tablets lets users sit back and play anywhere. The XP7-X Plus connects wirelessly to compatible Bluetooth devices and features a USB port for wired PC play. Perhaps best of all, the controller features a 2000mAh rechargeable power bank, letting users wirelessly charge their phone while gaming with the flip of a switch.
Giving Gamers a Level Up The MOGA XP7-X Plus gives gamers a competitive edge thanks to two mappable advanced gaming buttons. Users can effortlessly program each advanced gaming button on the back of the XP7-X Plus on-the-fly, even mid-game, giving competitive gamers an edge. Whether it's quick access to items in an RPG, or an easy-to-reach handbrake in a racing title, gamers can gain an advantage in nearly any title.
PowerA Warranty All PowerA products, including the MOGA XP7-X Plus, are backed by a two-year limited warranty.
About PowerA PowerA creates innovative accessory products that enhance the world's best video game and mobile technology experiences. A brand that has become known for high standards and quality manufacturing, PowerA delivers officially licensed products, including game controllers, cases, starter kits and a wide collection of other accessories. PowerA products are available across the globe at major retailers including North America , Europe , Asia , Australia , and Latin America . To learn more, visit PowerA.com .
Find PowerA on Social Facebook: PowerAExperience Twitter: @PowerA Instagram: @powera_gaming YouTube: PowerAVideos
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New Machines Optimized with Wi-Fi and Expanded Titles Are Now Available for Pre-Order
Arcade1Up, the leader in at-home retro arcade game entertainment, has announced that pre-orders will open today for BANDAI NAMCO ENTERTAINMENT LEGACY Ms. PAC-MAN ™ EDITION and CAPCOM LEGACY YOGA FLAME & SHINKU HADOKEN EDITION, adding to their ever-growing Legacy Edition Collection. These fan-favorite additions feature new games and Wi-Fi through online leaderboards and connected multiplayer. Available for pre-order today, each Legacy Edition Collection machine brings 14 classic games to fans' homes, an unprecedented value with no tokens needed.
These home arcade machines are bursting with retro nostalgia and feature the very best in modern arcade gaming technology. The CAPCOM LEGACY YOGA FLAME & SHINKU HADOKEN EDITION also features exclusive limited edition cabinet art.
Arcade1Up's Legacy Edition Collection features iconic marquee titles for gamers who want the best in at-home retro arcade game entertainment:
Beginning today, fans can pre-order Arcade1Up's new Legacy Collection arcade machines on Arcade1Up.com .
It's time to play again! Home entertainment titan Tastemakers presents Arcade1Up, a line of award-winning, innovative ¾ scale home arcade and pinball machines featuring licensed retro games from the golden age of arcades. Arcade1Up's classic titles include Terminator 2, Tron™, Street Fighters™, X-Men, Mortal Kombat®, Atari, Pong®, PAC-MAN™, NBA Jam™, Star Wars™, Marvel Super Heroes, Teenage Mutant Ninja Turtles™, and more. The latest from Arcade1Up is the Infinity Game Table, a high-fidelity touchscreen board game table preloaded with digital versions of family game night essentials like Scrabble, Monopoly, Chutes & Ladders, Sorry, and more. For more information, check out Arcade1Up.com and infinitygametable.com and on social: Facebook , Instagram , Twitter , YouTube
Bandai Namco Entertainment America Inc., part of the Bandai Namco Group, is a leading global publisher and developer of interactive entertainment for major video game consoles, PC, online, and mobile platforms. The company is known for creating many of the industry's beloved classic franchises such as PAC-MAN®, GALAGA®, TEKKEN®, SOULCALIBUR®, and ACE COMBAT®, and publishing the critically acclaimed DARK SOULS™ series and the blockbuster title ELDEN RING™. Bandai Namco Entertainment America Inc. is also the premier publisher in the Western hemisphere for anime-based video games including GUNDAM™, NARUTO SHIPPUDEN™, DRAGON BALL™, and ONE PIECE®. Bandai Namco Entertainment America Inc. is headquartered in Irvine, California . More information about the company and its products can be found at http://www.bandainamcoent.com .
Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld, and wireless devices. Founded in 1983, the company has created hundreds of games, including ground-breaking franchises Resident Evil™, Monster Hunter™, Street Fighter™, Mega Man™, Devil May Cry™ and Ace Attorney™. Capcom maintains operations in the U.S., U.K., Germany , France , Hong Kong , Taiwan , Singapore and Tokyo , with corporate headquarters located in Osaka, Japan . More information about Capcom and its products can be found at www.capcom.com or news.capcomusa.com .
Capcom, and the Capcom logo are registered trademarks of Capcom Co., Ltd. in the U.S. or other countries. Street Fighter, Ace Attorney, Devil May Cry , Mega Man , Monster Hunter and Resident Evil are trademarks and/or registered trademarks of Capcom Co., Ltd., in the U.S. and/or other countries. All other trademarks and trade names are the property of their respective owners.
News Contact: Media@arcade1up.com
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