A team of BIPOC streamers dedicated to improving diversity and inclusion in the video game community launches a campaign that champions its mission to get racism out of gaming with a simple call to action to join The Watch.
People can join the movement by following @HelpKeepWatch on Twitter, sharing the campaign video, and submitting the racist language they hear on Twitch by using the built-in clip function to capture video and send it directly to @HelpKeepWatch .
Today, Melanin Gamers a community that promotes diversity and inclusion in the video game industry while providing a safe space for all gamers, announced the launch of The Watch, a digital community watch designed to eliminate racism in the gaming community.
Melanin Gamers and The Watch are calling on major video game developers, like Activision Blizzard, the developer of the video game phenomenon, Call of Duty (CoD), to create real accountability in-game for players by improving the reporting mechanism for the racist and toxic behaviour that has gone unchecked for far too long. Melanin Gamers welcomes a meeting with Activision Blizzard to discuss the longstanding racism prevalent in games like CoD and discuss how to make a much-needed change.
As spotlighted in a powerful 41-second video , The Watch is a rallying cry for all gamers everywhere to stand in solidarity, be an ally, and join the movement to end racism in gaming. By showcasing snippets of the discriminatory lived experiences that gamers endure while gaming, Melanin Gamers and The Watch aim to raise awareness of the racism that takes place in multiplayer online games to create a tide for lasting change.
Along with the streamers they've partnered with on Twitch, The Watch is asking viewers on the live streaming platform to use the built-in clip function to capture videos of racist language that they hear in the background of a stream and send it to The Watch on Twitter @HelpKeepWatch . The campaign hopes to show game developers like Activision Blizzard just how widespread racism is in Call of Duty and encourage them to take real action to address the problem for good.
"We created Melanin Gamers with the belief that video games are for everyone to enjoy. Unfortunately, problematic gamers hurl endless verbal abuse towards people of colour, like myself and my brothers," said Annabel Ashalley-Anthony, Founder of Melanin Gamers. "The goal of The Watch is to raise awareness about the racism that occurs in online multiplayer games and call on our allies to help make meaningful change for generations of gamers to come."
The movement was inspired by personal and collective experiences as victims or bystanders to racial injustice in gaming.
"I experienced my first instance of racism in-game when I was 14 or 15 years old while playing Call of Duty 4: Modern Warfare," said Alan Ashalley-Anthony, and Chief Researcher at Melanin Gamers. "There are millions of Black players across hundreds of video games, yet somehow harassment towards Black and BIPOC communities is so widespread."
Melanin Gamers has a checklist for game developers, like Activision Blizzard, to work towards anti-racism in-game, including:
Unfortunately, racism is only one type of injustice seen in gaming. The Watch is mindful of the intersectionality and various forms of toxic discrimination and abuse that all types of players endure, from sexism, xenophobia, homophobia, and more, and is committed to providing a safe gaming experience for all players.
For more information and to join The Watch, visit the Twitter page at Twitter.com/HelpKeepWatch .
Melanin Gamers is a change-maker organization dedicated to increasing diversity and inclusion in the video game industry. The organization strives to provide a safe space, both online and in real life, for people of colour to come together and feel represented. Melanin Gamers hopes to contribute to lasting change in the video game industry that reflects players from all walks of life.
For more information, please contact helpkeepwatch@pomppr.com .
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East Side Games Group (TSX: EAGR) (OTC: EAGRF) (" ESGG " or the " Company "), Canada's leading free-to-play mobile game group, in collaboration with Universal Games and Digital Platforms, announced today the worldwide launch of The Office: Somehow We Manage on iOS and Android. The free-to-play idle game is inspired by NBC's critically acclaimed, Emmy® Award-winning U.S. version of The Office which is now streaming exclusively on Peacock.
Watch the launch trailer here .
" The Office: Somehow We Manage offers players the chance to immerse themselves in iconic moments from the series and connect with their favorite characters like never before," said Darcy Taylor , Chief Executive Officer of ESGG. "Fans of The Office will absolutely feel the nostalgia through this new game."
" The Office: Somehow We Manage reimagines the cast as vibrant, animated characters for the first time, bringing a fresh new experience to The Office fans everywhere," said Jim Molinets , SVP of Production, Universal Games and Digital Platforms. "The game will transport players into well-known and hilarious episodes that have resonated with so many over the years and let them 'clock in' even more time with their favorite Dundler Mifflin employees."
The Office: Somehow We Manage will allow fans to relive memorable moments from the show like they've never seen them before - animated, all while tapping their way to record profits to save the Scranton Branch from downsizing. Featuring accessible gameplay for all types of players, this narrative idle tapper will give players the chance to unlock and upgrade iconic characters and their desks all the while participating in monthly special events for additional in-game rewards.
COLLECT ICONIC CHARACTERS IN GAME Tap, upgrade, and build desks for favorite characters from the hit NBC comedy The Office , including Prison Mike, Farmer Dwight, Pretzel Day Stanley, and of course, Three Hole Punch Jim, all appearing in animated form for the first time.
RELIVE MEMORABLE EPISODES FROM THE OFFICE [U.S.] Click through memorable episodes in this free-to-play game, like "The Dundies" and "Dinner Party." Take a seat in Michael's office, get in line for Pretzel Day, or spend the weekend at Schrute Farms. Oh, and watch out for Kevin's famous chili! Additional episodes from all nine seasons of the show will be added to the game on a regular basis.
SPECIAL EVENTS In-game events will introduce new versions of characters and more memorable moments, along with weekly and monthly special events inspired by elements from the show.
EARN IN-GAME REWARDS TO KEEP THE BRANCH AFLOAT Manage Dunder Mifflin Scranton with the help of the whole branch! Get new leads and tap away as the in-game rewards start rolling in. Just make sure Michael doesn't spend the surplus on a new plasma TV!
Players can now run the world's best mid-size regional paper company branch in The Office: Somehow We Manage , available now on iOS and Android.
Visual assets for the game, including key art and logos, can be found in the online press kit .
ABOUT EAST SIDE GAMES GROUP
East Side Games Group (formerly operating under the name "LEAF Mobile Inc.") is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio groups entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: Archer: Danger Phone, Bud Farm Idle Tycoon, Cheech & Chong Bud Farm , The Goldbergs: Back to the 80s, It's Always Sunny: The Gang Goes Mobile and Trailer Park Boys Grea$y Money , RuPaul's Drag Race Superstar and T he Office: Somehow We Manage .
We are headquartered in Vancouver, Canada and our games are available worldwide on the App Store and Google Play. For further information, please visit: www.eastsidegamesgroup.com and join our online communities at LinkedIn , Twitter , Facebook , and Instagram .
Additional information about the Company continues to be available under its legal name, LEAF Mobile Inc., at www.sedar.com .
ABOUT NBC'S THE OFFICE
Produced by Universal Television in association with Deedle-Dee Productions and Reveille Productions, The Office is a groundbreaking mockumentary television series that follows the daily lives of the employees of the Scranton branch of Dunder Mifflin, a fictional paper company. All nine seasons of the Emmy® Award-winning series are available exclusively on Peacock.
Peacock is NBCUniversal's streaming service. Peacock delivers a world-class slate of exclusive originals, on-demand libraries of hit TV shows, plus critically acclaimed films from the vaults of Universal Pictures, Focus Features, DreamWorks Animation, Illumination and Hollywood's biggest studios. In addition, Peacock taps into NBCUniversal's unmatched ability to deliver a broad range of compelling topical content across news, sports, late-night, Spanish-language and reality. NBCUniversal is a subsidiary of Comcast Corporation.
ABOUT UNIVERSAL GAMES AND DIGITAL PLATFORMS
Universal's Games and Digital Platforms group leverages the vast portfolio of IP and characters from NBCUniversal. The Games and Digital Platforms group is a business unit of Universal Brand Development, which is chartered with globally expanding the company's intellectual properties, franchises, characters and stories through innovative physical and digital products, content, and consumer experiences. The company's extensive portfolio includes properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. Universal Brand Development is part of NBCUniversal, a subsidiary of Comcast Corporation. www.universalbranddevelopment.com .
Certain statements in this release are forward-looking statements, which reflect the expectations of management regarding the proposed transactions described herein. Forward-looking statements consist of statements that are not purely historical, including any statements regarding beliefs, plans, expectations or intentions regarding the future. Such statements are subject to risks and uncertainties that may cause actual results, performance or developments to differ materially from those contained in the statements. No assurance can be given that any of the events anticipated by the forward-looking statements will occur or, if they do occur, what benefits the Company will obtain from them. These forward-looking statements reflect management's current views and are based on certain expectations, estimates and assumptions which may prove to be incorrect. A number of risks and uncertainties could cause our actual results to differ materially from those expressed or implied by the forward-looking statements, including factors beyond the Company's control. These forward-looking statements are made as of the date of this news release.
SOURCE East Side Games Group
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Peratech, a leading innovator in tactile-based user interfaces for high-performance electronics, has announced that its full-range, force-sensing technology will be in the latest Lenovo Legion 7i and 7 (16", 7) gaming laptops' W-A-S-D keys. 1 Integrated into Lenovo Legion's high-performance premium gaming laptops, Peratech's Force Keyboard and Hydra™ user interface software deliver a more immersive, engaging gaming experience.
Unlike other gaming laptops that have added force function to the W, A, S, D keys, Peratech's full-analog response enables players to engage with games on a much more intuitive, physical level by extending the simple on/off switch of a standard key to unleash the full range of force in real-world interaction.
Jim Thomas , Peratech CCO shared, "Imagine driving down your local highway and your accelerator is restricted to just 2 options, 'off' or 'full speed.' Reality-based physics calls for acceleration dependent on how hard you press on the gas pedal, or how hard you turn the steering wheel. This is the difference Peratech intelligent tactile sensing makes."
Added Thomas, "The key to the experience is how we leverage Peratech's ability to bring sensing technology and advanced controller software together to deliver the full, immersive gaming experience in notebook PCs while preserving the existing typing experience. The force keys and non-force keys feel the same because they are the same. From the force standpoint, the accuracy, consistency, and key uniformity brings a console-style game controller experience without your hands leaving the keyboard. This is exactly what everyone has been asking for in the PC gaming community."
"We know that gamers value high performance and an immersive, intuitive playing experience," said Zhaochun Ma , Lenovo Vice President of Consumer and SMB Notebook Development Center, Intelligent Devices Group. "That's why we've teamed up with Peratech to bring the new Force Sensor Technology to the improved Lenovo Legion TrueStrike Keyboard – letting players accelerate their in-game character as more force is applied to the keys on the new Lenovo Legion 7i and 7 (16", 7) gaming laptops."
Peratech VP of Product, Alex Baker commented, "The key is our Hydra™ user interface software. Combined with the dynamic range of our tactile sensing solution, Hydra gives all users a better out-of-the box experience. For the advanced gamers and influencers, Hydra gives Pros the ability to show how they play the game with its Xbox [360 Game Bar] widget. Add Hydra's ability to share custom-tuned gaming profiles, and Pros can engage users and extend their brand more than ever. simply put, Peratech's Hydra takes user engagement on gaming PC to a whole new level."
About Peratech Peratech's award-winning, proprietary, tactile-sensing user interfaces bring a new dimension to the electronics user experience enabling intuitive, engaging human machine interactions in a wide variety of applications and markets. Over a million devices around the world now employ Peratech technologies. Peratech's custom design and product integration engineering services minimize both cost and time to mass product launch. Peratech Holdco Ltd. is a privately held company based in Richmond, North Yorkshire, UK .
1 Availability may vary by geography and products/features may only be available in selected markets. All offers and features subject to availability. Lenovo reserves the right to alter product offerings, features and specifications at any time without notice.
Quantum Tunnelling Composite, QTC, and Hydra are registered trademarks of Peratech Holdco Ltd. LENOVO and LENOVO LEGION are trademarks of Lenovo. All other trademarks are the property of their respective owners.
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- Youth esports development platform, Vanta, today announced their partnership with the Massachusetts Charter School Athletic Organization (MCSAO), a statewide organization made up of over 50 middle and high schools. Vanta will serve as the official esports partner of the Massachusetts based athletic organization.
"Vanta is excited to be the Official esports partner for the MCSAO. They are a growing charter school athletic organization and this partnership provides us an opportunity to expand deeper into this space across all their high schools and middle school members," says Ed Lallier , Co-Founder of Vanta, "We believe, and share in, their values emphasizing the development of leaders of character through teamwork and competition. Scholastic esports benefits from structure and supervision, and we are glad to provide MCSAO a meaningful experience tailored to their needs."
MCSAO schools will have access to Vanta's COPPA compliant platform where they will be able to create and develop esports teams for their organization. The platform is kid-safe and compliant with all national privacy laws for minors.
Schools will also have the opportunity to leverage Vanta's expert esports coaching and development program through coached teams or on demand coaching throughout their season. Vanta's STEM.org accredited esports curriculum provides players with development in areas of health and wellness, social emotional learning, goal setting, communication, leadership, teamwork and more. Vanta coaches are put through a rigorous coaching academy to ensure that they are well prepared to teach youth. "The MCSAO is incredibly excited to partner with Vanta as we believe they will bring a great opportunity for our member schools to launch esports within their school communities. This partnership will be a great opportunity to continue to engage more students at the high school and middle school level," says MCASO Co-Executive Director Drew Betts . The organization will be hosting its own inter-organization league, with all member schools being eligible to participate. MCSAO schools will be able to compete in all of the top esports titles for free. The season will begin on September 26 and will run through December 18 with statewide playoffs taking place at the end of the season.
To learn more about Vanta, please visit https://vanta.gg .
Vanta is a youth esports development platform that works with organizations to provide a kid-safe digital esports platform, competitive esports leagues, and expert coaching and holistic programming to kids ages 8-18.
To learn more, visit the Vanta homepage or their schools page , and to read more about Vanta's coaching offering check out their coaching and development page. To keep up with their latest news, follow Vanta on Twitter or Facebook.
Established in May of 2005, the MCSAO now oversees, regulates and promotes high school interscholastic athletic programs for its twenty members throughout the Commonwealth. During the fall of 2005, the MCSAO facilitated the first ever member charter high school soccer league tournament, held at UMass-Boston . In the spring of 2006, baseball and softball leagues were formalized. Within the past few years, cross-country, track, flag football, cheerleading, dance, step and volleyball were added.
Celine Charitat 850.748.3233 340032@email4pr.com
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- Global research looks at the human side of the metaverse -
- Metaverse discussions about creating virtual worlds consume the plans of many fashion, automotive and retail brands. However, the human side of consumer activities in the metaverse have not been a significant part of the dialogue. A global study by Momentum Worldwide, metaverse partners to the American Association of Advertising Agencies (4As), found that 80% of people feel more included in the metaverse than in real life . Consumers are now looking to the metaverse to fill three core aspects of life— inspiration, individuality and inclusion .
More than $120 billion * has been invested in building out metaverse technology and infrastructure in 2022 to take advantage of the nearly three-quarters of consumers worldwide (71%) who promise to focus more on their mental wellbeing and are flocking to the metaverse to seek inspiration, be themselves, and connect with others more positively and inclusively. Exponential growth and adoption of marketing technologies led to the metaverse, but the impact these technologies have on people must be a key consideration for a brand's metaverse strategy.
Consumers have joined virtual platforms to have fun, be challenged, find inspiration and connect with others. Global research has shown that:
· 80% of consumers find the metaverse to be a much more inclusive place · 63% had no idea they had been in the metaverse all this time · 85% like that they can change their appearance as they desire · 79% say their friends within the space accept them for who they are rather than what they look like
Jason Alan Snyder , global chief technology officer, Momentum Worldwide, comments, "The metaverse is a combinatorial innovation of complex technologies. Until recently, the combined technologies that form metaverse experiences were costly to deploy and consume and, therefore, not practical. The practice of combining these technologies has matured, deployment costs are reduced and metaverse experiences are broadly available, so consumer adoption is saturating. Brands are adopting the metaverse at scale too. Now we are learning how people behave and feel in the metaverse as we remove the barriers to entry. One particularly interesting area is the relationship between identity and personality."
"Metaverse identity is an extension of our many identities in the real world. We are accustomed to constructing pseudo-identities for ourselves at work, in our personal lives with friends and family, and on social media. Brands are learning that identity and personality are two different things and not always interlinked. Understanding what consumers want from the metaverse, their behaviours and motivations to fulfil happiness, find escapism and seek inclusion are vital for guiding how brands and businesses should behave. It's imperative that brands understand when they can or should violate expectations about identity and personality. The new opportunity is to help brands navigate the friction between identity and personality in the metaverse."
Helen Mumford Sole , well-known happiness coach and thought leader in digital transformation, says, "Whilst we are not even close to fully understanding the impact of the metaverse, this research is important because it shows the positive potential of the technology. When many people are struggling with their happiness, it seems that they are finding new ways of experiencing belonging and community in the metaverse. In the analogue world, these are significant contributors to happiness."
Chick Foxgrover, 4A's, EVP, creative technology & innovation , says, "At the 4A's, we've been following the industry's interest and excitement in the metaverse—this dramatic extension of human experience and interaction. We're thrilled to support Momentum's ground-breaking research into people's attitudes and expectations of the metaverse. Now we have a deeper sense of how and when people will embrace these rapidly changing new worlds. This work will become essential data for every brand and creative business hoping to design, build and participate meaningfully in the metaverse."
Elena Klau, global chief strategy & analytics officer at Momentum Worldwide , adds, "The metaverse has been a word that has been catapulted into focus, but it means different things to different people. Only by understanding what people want from the space and how they are using it can we really know how best to create meaningful, long-term experiences that meet people's desires for inspiration, individuality and inclusion. The potential is vast."
The global research was conducted using quantitative and qualitative methods of 4,500 participants from seven countries: Canada , Japan , MENA, Mexico , Spain , the UK and the US.
* https://www.mckinsey.com/about-us/new-at-mckinsey-blog/meet-the-metaverse-creating-real-value-in-a-virtual-world
Momentum Worldwide is the world's first global experiential advertising agency. Built on the simple truth that it's not what brands say; it's what they do that matters. Momentum delivers total brand experiences by blending creativity, technology, strategy, insights and flawless execution. The agency has concurrently been named Best Sports Marketing Agency, Best Experiential Agency, Best Place to Work, Agency of the Year and Most Honored Marketing Agency by multiple outlets and award shows around the world, including the Industry Craft Grand Prix at Cannes and Best Approach to D&I at The Drum Agency Business Awards. Momentum Worldwide has been awarded two of the world's leading certifications for sustainability, ISO 14001 and ISO 20121, and are the first global agency to use TRACE, a real-time carbon impact tool for physical and virtual experiences.
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And a Special New Summer Update for My Talking Angela 2
Outfit7 today announced the release of its brand new song and music video, true friendship and supports the company's big summer update for the My Talking Angela 2 mobile game .
"Shine Together". Starring its superstar character, Talking Angela, the anthem is a celebration of "My Talking Angela 2 was the most downloaded game worldwide when it was launched in summer 2021 and it's one of our most successful game launches to date," said Helder Lopes , Head of R&D and VP of Design and Animation at Outfit7. "To celebrate its first anniversary, we wanted to treat our players to something extra special. The game update and the music video give them all-new ways to connect with Angela and express their own special talents."
With catchy lyrics and compelling dance moves, "Shine Together" captures the BFF spirit fans have come to know and love in My Talking Angela 2. The music video's dynamic 3D animated visuals open up the world of the game like never before, inviting players to dance and sing along with their new best friend.
The new game update builds on the summer fun, offering seasonal outfits, decorations, and stickers – plus the exciting debut of the Talent Show activity. Players can help Angela perform and if the adorable panel of pet judges like what they see, there are exclusive rewards to unlock. They're also encouraged to unleash their creativity and earn rewards in the glittery new jewelry-making activity.
To let your talents shine with Talking Angela this summer, you can watch the music video on YouTube and get the new My Talking Angela 2 update .
ABOUT OUTFIT7: Outfit7 Limited is a dynamic force in mobile gaming, reaching a global audience of billions with its award-winning games. Powered by creativity and industry-leading expertise, the company's talented international team of over 350 people pushes the boundaries of the possible every day. Outfit7's 20+ games have now been downloaded worldwide over 18 billion times and up to 470 million fans play with them every month. Its portfolio also includes numerous chart-topping animated series, theme parks, and a licensing program. You can find more information at www.outfit7.com .
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- KLab Inc., a leader in online mobile games, announced that its head-to-head football simulation game Captain Tsubasa: Dream Team will have a collaboration with the J.League. Starting Friday, July 8th new players wearing the official J.League kits for the 2022 season will appear in the game. In addition, various in-game campaigns will be held to celebrate the collaboration. See the original press release ( https:www.klab.comenpress ) for more information.
Players who were part of the J.League in the original Captain Tsubasa story will appear in Captain Tsubasa: Dream Team wearing the official J.League kits for the 2022 seaso n.
The campaign will feature a login bonus, daily scenarios, event missions, and more so be sure to check out the in-game notifications for more information.
Taro Misaki , Takeshi Kishida , Hayato Igawa , Kazuki Sorimachi wearing J.LEAGUE official kits debut as new players in this Transfe r. This is a Step-Up Transfer where 1 new SSR player is guaranteed on Step 5.
Home, away, and keeper kits for 18 teams from the 2022 Meiji Yasuda J1 League are now available in the Dreamball Exchange .
Overview of Captain Tsubasa: Dream Team
Global (Excludes Japan and Mainland China)
https://www.tsubasa-dreamteam.com/en
https://www.facebook.com/tsubasaDTen
https://www.youtube.com/channel/UCTgOPO7kIQ35YzB7SBIQoWQ/
©Yoichi Takahashi/SHUEISHA/TV TOKYO/ENOKIFILM
App Store : https://itunes.apple.com/app/id1293738123
Google Play: https://play.google.com/store/apps/details?id=com.klab.captain283.global
AppGallery: https://appgallery.huawei.com/#/app/C105375049
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KLab Inc., a leader in online mobile games, announced that its hit 3D action game Bleach: Brave Souls currently available on smartphones, PC, and PlayStation 4, is gearing up for its 7th anniversary on July 23rd with the 7th Anniversary Bankai Live broadcast on Sunday, July 17th from 8:00 pm (JSTUTC+9). See the original press release ( https:www.klab.comenpress ) for more details.
This special live broadcast will feature Yoshiyuki Hirai from America Zarigani, a popular comedy duo based in Japan , as MC. It also features an impressive display of talent s from the Bleach anime series, including Masakazu Morita , the voice of Ichigo Kurosaki, Ryotaro Okiayu, the voice of Byakuya Kuchiki, Noriaki Sugiyama , the voice of Uryu Ishida, and Fumiko Orikasa , the voice of Rukia Kuchiki.
There will be a variety of special corners with the latest in-game news and more so be sure to check out. In addition, there will be more information about the 7th anniversary 7 campaigns celebration and updates to improve the quality of gameplay.
Bankai Livestream URLs YouTube Live: (EN) https://youtu.be/nq0aZgrb6kI (JP) https://youtu.be/UaitEyhumLU
Twitter Live: (EN) https://twitter.com/bleachbrs_en (JP) https://twitter.com/Bleach_BS
Facebook Live (EN Only): https://www.facebook.com/BleachBS.en/
EN: Japanese audio with English commentary. JP: Japanese audio only.
Overview of Bleach: Brave Souls
Windows 8, Windows 8.1, Windows 10 (64-bit OS Required)
Windows 7+ (34-bit/64-bit OS) *Not compatible with Mac/Linux. *The game might not run on some computers.
https://www.bleach-bravesouls.com/en/
https://www.facebook.com/BleachBS.en
https://www.youtube.com/channel/UC1QJ4uNQeijEx0jlo4nqauA
https://discord.com/invite/bleachbravesouls
© Tite Kubo/Shueisha, TV TOKYO, dentsu, Pierrot © KLabGames
App Store : https://itunes.apple.com/app/id1003168863 Google Play: https://play.google.com/store/apps/details?id=com.klab.bleach Steam: https://store.steampowered.com/app/1201240/BLEACH_Brave_Souls PlayStation Store: https://store.playstation.com/concept/10002097
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